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Research papers

The local creative spirit

Creativity as a new approach to a problem's solution is a function of the past and the present. Foreign investors therefore need the courage to let local people create the advertising and let them judge the quality of creativity.

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Mariann Wenckheim
June 15, 1993
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Citation

Wenckheim, M. (1993a, June 15). The local creative spirit. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-local-creative-spirit